Many an original idea has developed through the study of Street, youth and subculture trends. These ideas are identifiable as fabrics, colours, shapes and details, all of which are needed to fuel the creative process as a fashion designer. Through market research, they’re able to offer ideas and directions that are becoming popular in society. The Unseen, led by Lauren Bowker developed a range of dyes that react to heat, pollution, moisture, friction, electrics, chemicals or pressure and they have been applied to leather and fabric as well as hair.įashion Trend Forecasting agencies such as WGSN are companies that have been set up to specifically look at current trends and cultural pursuits. The tech industry has found a natural habitat in its coupling with clothing and accessories designers. New technologies and their myriad uses are at the forefront of fashion.
It also enables you to make contact with fabric and trim suppliers who will be able to provide you with swatches. The internet is a great place to start your research as it is the most accessible way to gather information from all over the world. Step 4: Where to find your research material? Please read part 1 before as here we are assuming you know some of the terms and steps explained before.ĭiscovering vintage finds online is overrated as you’re more likely to discover period clothing and discarded artefacts by poking and prying around archival treasures.
Please note that this article is in continuation of our previous article on the fashion design process. Try to remember that all of these processes should be fun and that you’re effectively fuelling your creative nous in order to produce interesting new work. Prior to reaching this stage though there are a few fundamental tasks you need to focus on. The most exciting part of the fashion design process is when you have gathered all of your research material and try to make sense of its myriad tentacles, which can take you in many different directions.
Continuing from there, we delve into the post-research stage and into the process of ideation. In Part 1 of this article, we focused on the research required to develop an initial idea. The fashion design process takes time and what may have seemed like a simple idea at the start turns into Pandora’s box. While many dream about it, only a few get to see their idea realised on paper. Wanting to launch your own fashion brand is on the wish list of many fashionistas.
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